Depends on the energy you want to send. There are 3 types, and we help you choose:
- Mascot – an iconic character with a distinct personality (like the Frosties tiger). Right for brands that want fun, energy, and long-term recognition.
- Illustrated – animation or comic style (anime, Pixar 3D, comic). Right for brands that want artistic distinction that doesn’t look like everyone else.
- Realistic – a photorealistic human character, hard to tell from a real one. Right for healthcare, finance, luxury, professional services – anywhere that needs warmth, trust, and immediate human proximity.
In the Brand Discovery phase we’ll sit together and pick the direction that speaks your brand loudest.